Christopher Hardy
Christopher L. Hardy
Vice President of North America | XPEL
Christopher L. Hardy has always been a natural leader. In 10th grade, the Canadian-born teenager got a job at the Sheridan Hotel in Paris; by the end of the summer, he had advanced to the night manager of the housekeeping department, earning more than his mother at the time. He began to question why he should continue attending school when he was making a better income and felt he already knew everything he was being taught. As a result, he decided to further his career in the hospitality industry. At Sheridan, he took part in programs aimed at identifying and nurturing future leaders, but after a few years and numerous responsibilities on his shoulders, he left to focus on physical labor. He ultimately started working for a Canadian chain of electronic stores called MultiTech, first assigned to the sales floor and rising quickly to become one of the top sellers.
Mr. Hardy’s rise at MultiTech was meteoric, advancing to assistant manager, floor manager, and general manager of its top-performing store in the country. But before long, MultiTech expanded at the same pace as a competitor, leading to major challenges within the company. He was advised soon after by a finance director that there was success to be found in the car business, leading to his start at a car dealership; within a month on the floor, he set Canadian records for the most Acuras sold in 30 days. He eventually moved into the financial office, recruited to power sport sales, like boats, motorcycles, and side-by-sides, before becoming a 50-50 partner at Nutrie from 2013 to 2017.
In 2017, the suppliers at Nutrie, XPEL, recruited Mr. Hardy and transferred him to the United States, where he excelled as a district sales manager for a few years before becoming the U.S. Sales Manager and Senior Director of Sales for North America. Since 2022, he’s been Director of Sales and recently became the Vice President for North America at XPEL, a provider of automotive protection films and window tint solutions ranging from watercraft to home and office applications for customers and installers alike. When he joined, he strived to change the company’s sales model—wanting to focus more on conducting business together, taking care of one another, and avoiding the practice of using others to advance an agenda—and helped them adopt a new marketing strategy, producing film and developing manufacturing capabilities; it demonstrated to consumers that they offered solutions, superior in both quality and quantity, that others did not. In 2021, the business model became a formal policy for North America, marking of the biggest adaptations XPEL has made.
Priding himself on being energetic and goal-oriented, Mr. Hardy transformed the industry landscape through his innovative approach to improve XPEL’s processes through patterns and data, ability to develop strong customer relations, and effective management of his team. As a reflection of his expertise, he served as a keynote speaker for the Tint World Conference in 2025. Looking toward the future, he aspires to one day become the chief executive officer of XPEL or another company that embraces risks and continually seeks new opportunities for growth. He believes staying in growth mode is essential, regardless of a business’s size.
Press Release
Marquis Who’s Who Honors Christopher L. Hardy for Expertise in Sales
Christopher L. Hardy has achieved success in diverse roles throughout his career
BOERNE, TEXAS, April 14, 2025, Christopher L. Hardy has been selected for inclusion in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Mr. Hardy’s career trajectory is a testament to his dedication and strategic acumen. Currently serving as the vice president of North America at XPEL Inc., he plays a pivotal role in revenue generation, emphasizing productivity within the sales team and management. His approach involves holding individuals accountable while developing and implementing innovative strategies. He also oversees client and staff management, ensuring he listens to and understands their needs.
Prior to his current role, Mr. Hardy was the senior director of sales for North America at XPEL from 2023 to 2025. During this period, he honed his skills in sales management, focusing on building strong partnerships and fostering a collaborative environment. From 2022 to 2023, he served as the director of sales, where he was instrumental in transforming XPEL’s business model to focus on partnership rather than competition, significantly boosting sales by the end of 2017.
Mr. Hardy’s journey with XPEL began in 2017 when he joined as a district sales manager. His innovative approach and effective management led to significant changes in the company’s sales strategy. He faced significant backlash when he implemented the policy that customers could not purchase XPEL software unless they were also using XPEL film. However, his strategy proved successful; by the end of the year, sales had skyrocketed because customers found they could not do without the company’s software. Mr. Hardy essentially transformed the landscape of the film industry through his innovative approach and effective management of his team.
Before joining XPEL, Mr. Hardy was a brand partner at Nutrie from 2013 to 2017, where he developed his brand management and partnership development skills. He began his career at the Sheridan Hotel in Paris, quickly advancing to a managerial role even though he was still a high school student. Afterward, he joined MultiTech, a chain of electronics stores. He was assigned to the sales floor, and after achieving success as one of the company’s top sellers, he was promoted to assistant manager. He then advanced to floor manager and ultimately became the general manager of the top-performing store in the country.
After leaving MultiTech, Mr. Hardy transitioned to a car dealership. There, he set Canadian records for Acura sales within his first month on the floor. His success caught the attention of publications and led to his recruitment into power sports sales, like boats, motorcycles and side-by-sides.
Beyond his professional achievements, Mr. Hardy is an accomplished Brazilian Jiu-Jitsu practitioner. He holds a black belt and is ranked number one globally in both the lightweight and middleweight categories by the International Brazilian Jiu-Jitsu Federation. He serves on the board of directors for Teachers for a Cause and has shared his insights as a keynote speaker at events such as the Tint World Conference in 2025.
In his personal life, Mr. Hardy enjoys spending time with his daughters and engaging in Brazilian Jiu-Jitsu and motorsports-related activities. Looking ahead, he aspires to become a chief executive officer, whether at XPEL or another innovative company that embraces risk and seeks growth opportunities. His commitment to leveraging assets and maximizing potential continues to drive him toward achieving these goals.
